Omnisend vs Mailchimp: Best Email Marketing Tool in 2025

Email marketing remains a foundational tool for businesses — whether you run an online store, a blog, a service-based business, or an agency. But not all email tools are built the same. In 2025, choosing between Omnisend and Mailchimp can make a big difference, depending on your needs. This article explains Omnisend vs Mailchimp: Which Email Marketing Platform Should You Use in 2025

This post digs deep into features, pricing, automation, use-cases, strengths and weaknesses — to help you decide which platform fits you best.

Quick Overview: Omnisend vs Mailchimp

Platform	Best For	Strength	When It Might Fall Short
Omnisend	E-commerce stores, online shops, marketers needing email + SMS + push workflows	Built-in multi-channel automation, e-commerce features (abandoned cart, product recommendations, dynamic discounts), inclusive pricing	Less suited for extensive social-media scheduling or non-ecommerce businesses focusing only on newsletters
Mailchimp	Bloggers, service businesses, small lists, general-purpose campaigns	Ease-of-use, broad integrations, useful for newsletters and general marketing, simpler setup for non-ecommerce use	Many features gated behind paid plans; limited multi-channel out of the box; costs escalate with list size

What Each Platform Does Best

Why Omnisend Shines

Omnichannel Automation (Email + SMS + Push): Omnisend supports email, SMS, and push-notifications natively — and allows you combine them into a single automated workflow (e.g. abandoned cart email → SMS follow-up → push reminder). That flexibility gives e-commerce stores higher chances to recover lost sales. Omnisend+2Ecommerce Boost+2
Ecommerce-Focused Features: If you run an online store (Shopify, WooCommerce, BigCommerce, etc.), Omnisend lets you pull products into emails, set up product recommendations, discount-code campaigns, and track revenue per message. Ecommerce Boost+2Enflow Digital+2
Segmentation & Personalization: You can target subscribers based on purchase behavior, cart contents, browsing history, and more — enabling tailored campaigns that convert better. Ecommerce Boost+2mailotrix.com+2
Inclusive Features Even at Lower Plans: Unlike many email tools that gate automation and advanced features behind expensive tiers, Omnisend offers a robust set of automation and multi-channel tools across plans. Omnisend+1
Strong Support & Ease for Ecommerce: For store owners, Omnisend tends to offer smoother integration and simpler setup compared to more general-purpose tools — ideal for those who want marketing automation without complex configuration. Cybernews+2mailotrix.com+2

In short: for e-commerce, online sales, abandoned-cart recovery, upsells/cross-sells, and automation-driven marketing — Omnisend is built for these scenarios out of the box.

Why Mailchimp Still Has Its Place

Simplicity & Broad Use: Mailchimp is general-purpose and suits a wide range of businesses: bloggers, consultants, small services, newsletters, content creators. If you’re not selling physical goods, you may not need ecommerce automation. Enflow Digital+2Stackfix+2
Familiar Interface and Easy Setup: For beginners or small businesses wanting simple campaigns or periodic newsletters, Mailchimp’s drag-and-drop builder, template library, and minimal setup make it accessible. Omnisend+1
Wider Integrations for Non-ecommerce Use Cases: Mailchimp tends to support a broader set of integrations beyond e-commerce: useful for blogs, agencies, agencies, freelancers, or service-oriented brands that might use email along with social scheduling, ads, or general marketing tools. Stackfix+2Software Advice+2
Good for Small Lists / Basic Campaigns: If your needs are light — simple email sends, occasional newsletters, low-volume lists — Mailchimp can suffice without needing to pay for advanced automation you won’t use.

For small-scale marketers, content creators, or service-based businesses without heavy e-commerce demands — Mailchimp remains a viable and often more straightforward choice.

Pricing & Value: What You Pay vs What You Get

Pricing and value often decide which tool you pick. Here’s a breakdown of how both stack up in terms of cost and what you receive.

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Omnisend Pricing & Value

Omnisend’s free plan covers up to 250 contacts and 500 emails/month. Omnisend+1
Paid plans start reasonably and include core features such as automation, SMS, push, etc., from the beginning — which keeps pricing predictable as you scale. Software Advice+1
Because the pricing is “feature-first”, you often get more for your money: email + SMS + automation + segmentation — included. For e-commerce businesses this often results in a higher ROI if used properly. mailotrix.com+2Ecommerce Boost+2

Mailchimp Pricing & Limitations

Mailchimp offers a free tier (up to 500 contacts), but many useful features like automation, advanced workflows, multi-step campaigns, etc., are locked behind paid tiers. Omnisend+1
As your contact list grows, costs may escalate — especially if you want more advanced features, or need to integrate SMS, push, or external tools. Omnisend+1
For small senders with simple needs, Mailchimp’s lower tier may suffice — but for store owners or heavy campaigners, the value-per-dollar may become less convincing compared to a more integrated tool like Omnisend.

Bottom line: If you’re serious about automation, multi-channel marketing, and growth — Omnisend tends to offer better bang for buck over time, especially for e-commerce. If you just need simple newsletters or light campaigns, Mailchimp may be enough.

Use-Case Based Recommendations

Depending on what you do (e-commerce, content, service business, agency), one platform may suit you more than the other.

If You Run an Ecommerce Store

✅ Use Omnisend if:

You need abandoned-cart recovery sequences
You want to send automated follow-up emails + SMS + push
You want to include product recommendations or dynamic discounts in emails
You want segmentation based on purchase behavior and browsing history

💡 Skipping that all and using Mailchimp could leave money on the table — because you won’t reach people who abandoned carts or send follow-up offers automatically.

✅ Use Mailchimp if:

You send occasional newsletters or updates
You don’t need advanced automation or e-commerce workflows
You prefer a simple user interface and easy setup without steep learning curve

🛠 Omnisend works too — but you might be overpaying or underusing features if you can’t leverage SMS/push or automation.

If You’re an Agency or Freelancer Managing Multiple Clients

Use Omnisend if you have multiple e-commerce clients or clients needing multi-channel marketing.
Use Mailchimp when clients just need simple outreach or newsletter campaigns.

Feature-by-Feature: Head-to-Head Comparison

Automation & Workflows

Omnisend: Multi-step workflows, combined email + SMS + push, dynamic branching, abandoned-cart & browse-abandonment automation. Sprout24+2mailotrix.com+2
Mailchimp: Basic workflows on free plan are limited; advanced automation requires paid plans and often external add-ons for non-email channels. Omnisend+2The Digital Merchant+2

Verdict: Omnisend wins for automation especially for ecommerce.

Multi-Channel Marketing (Email + SMS + Push)

Omnisend: Built-in support for SMS, push, email — fully integrated, easy to manage. Ecommerce Boost+2Cybernews+2
Mailchimp: Email-focused; SMS requires add-ons or external tools; push is not native. Omnisend+1

Verdict: Omnisend offers a more complete package for cross-channel outreach.

E-commerce Integrations & Features

Omnisend: Deep integrations with e-commerce platforms (Shopify, WooCommerce, BigCommerce, etc.), product pulls, dynamic product recommendations, discount codes, revenue tracking. Ecommerce Boost+2Sprout24+2
Mailchimp: Supports many integrations but is more general, less tailored to e-commerce. Advanced ecommerce features often require workarounds or higher plans. Enflow Digital+1

Verdict: If you sell products online — Omnisend is purpose-built for you.

Ease of Use & Onboarding

Mailchimp: Simple drag-and-drop builder, minimal setup for basic campaigns — good for beginners. Omnisend+1
Omnisend: Slightly steeper learning curve if you explore automation and multi-channel, but intuitive dashboard and e-commerce templates. Cybernews+1

Verdict: Mailchimp wins if you only need basic email campaigns; Omnisend becomes valuable when you scale up.

Pricing & Scalability

Omnisend: Offers fair pricing especially as list grows; all essential marketing channels included; predictable cost based on active contacts. Software Advice+1
Mailchimp: Cheaper for very small lists but grows expensive quickly as you scale, especially if you need automation, SMS, or add-ons. Omnisend+2Stackfix+2

Verdict: Omnisend offers better long-term value for growing lists / stores.

When Mailchimp Might Be Better Than Omnisend

Despite Omnisend’s strengths, there are valid scenarios where Mailchimp could be the better fit:

You manage a small list and only send monthly newsletters or updates — advanced automation and SMS aren’t necessary.
You need tools outside email — like social media scheduling, ad campaign integrations, or diverse marketing channels (Mailchimp tends to have broader non-ecommerce integrations). Stackfix+1
You prefer a minimalistic platform — fewer moving parts, less setup, easier to learn if you don’t need advanced flows.

If you’re not running a store or heavy email campaigns — simpler tools often mean less overhead.

My Verdict: Choose Based on Your Needs

You own or manage an online store (e-commerce): Go with Omnisend. Its e-commerce features, automation, and multichannel flows are built for conversion and revenue.
You run a service business, blog, content site or send occasional newsletters: Mailchimp might be enough. It’s simpler, cheaper for low lists, and easier to use.
You run an agency or manage multiple clients: Evaluate what each client needs — use Omnisend for stores/shops and Mailchimp for clients with simpler needs.
You expect to scale and grow your list: Omnisend gives better long-term value per feature and avoids many pay-wall surprises.

Pro Tips if You Choose Either

Clean your email list regularly — paying for inactive contacts wastes money.
Use automation — even Mailchimp’s basic sequences help (welcome emails, re-engagement).
Segment — regardless of tool, segmenting improves targeting and reduces unsubscribe rates.
Track performance — monitor open rate, click-through, conversions, and revenue (for stores) to measure ROI.
Gradually scale — start with free/cheap plans, then upgrade when volume or complexity increases.

Conclusion: The Right Tool Is the One That Fits Your Needs

No tool is “best” for everybody. What matters is matching the platform to your business model, volume, and marketing goals.

For e-commerce, sales, conversions — Omnisend wins with more built-in features and flexibility.
For simple newsletters, light campaigns, and small audiences — Mailchimp remains a good, easy option.

Make your choice — and whatever you pick, invest time to learn the tool, plan smart campaigns, and use data to guide decisions.

Want me to write a quick “cheat-sheet / checklist” version of this comparison — perfect to print or save for when you evaluate marketing tools? Let me know 👍

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